Enough options

Life is what happens when you’re making other plans.
John Lennon.

Options have been developed as a marketing technique to try and dodge the fact that we have everything already – offering us more options creates in us more wants.

Options give us the idea that there is a perfect choice – with so many options there must be one that suits us exactly, so we lump together all the best possible options. And that renders whatever we do buy, less satisfactory.

It creates a cycle – once we attain the option that we’ve been chasing, we realise we’re still not happy. We become disappointed, we elevate our expectations, and pursue better choices…

We are control freaks. We believe the options we choose are vital to determining the way our lives turn out. The author suggests to embrace futility. Accept that life is pretty much as good as it’s going to get, and it’s worth appreciating. Which i think has some truth in it, obviously considering that he is writing to richer western countries. I think he is suggesting we stop using consumerism as a means to distract or buffer us from the futility of life.


About cornstalk
Corn. Singer. Nurse. Lover of music. Pursuing God (trying...). Secluded. Pianist. Wannabe gypsy. Silly.

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